AsiaRooms Your Dream Holiday Campaign Takes to Singapore’s Streets with “Your Dream Holiday” Campaign

AsiaRooms Dream Holiday, the leading online travel accomodation site in Asia, offering rooms in over 60,000 properties worldwide, has launched its new Your Dream Holidaycampaign designed to empower’s consumers in their quest for the right room for their Dream Holiday.

The campaign which runs from July to September 2012 has been launched on an extensive range of both free-to-air TV channels and pan-regional cable TV channels, as well as at selected cinemas.

The campaign is also featured on public buses and trains, and an island network of 140 bus shelters around the country. The digitally savvy will also experience the campaign online on’s digital properties such as its official Facebook page and YouTube Branding Channel.’s “Your Dream Holiday” campaign includes a rewarding response element which allows consumers to win up to $8,888 of hotel stays. All you need to do is visit, and sign up for’s newsletter to be eligible for the contest.

The campaign was developed to set consumers thinking about their next dream holiday destination, while offering its variety of travel accommodation options at exceptional value, essential to making travel dreams a reality.’s simpler booking platform includes unique value propositions such as a ‘book now, pay later’ policy and no cancellation fees that give travellers the flexibility to change their travel plans. Both instant booking confirmation and genuine guest reviews available on the website ensure peace of mind.

As a leader in the online travel accommodation industry,’s go-to-market strategy encapsulates the range of media channels in the marketplace. Integrating closely with these are our strengths in digital and social media.  Our research shows that one out of three Singaporeans*  agrees that the hotel room can make or break the trip. In line with this understanding that there is no one room that fits all, our marketing plans too, are tailored and fit for purpose and season,” said Clarence Lin, Brand Development Lead at

“Your Dream Holiday” complements’s ongoing initiatives, including the region’s first ever YouTube reality travel series entitled The Right RoomSocial Travel Star, which was founded on providing genuine and entertaining room reviews for travellers, and keeping them updated with the latest travel promotions and tips through’s Facebook page ( and Youtube brand channel (

About is a leading online travel accommodation site based in Asia, offering an extensive and diverse range of accommodation options at exceptional value.

With more than 60,000 properties available at the click of a mouse via’s simpler and more user-friendly online booking portal in five different languages, customers can book now and pay later, with no cancellation fees.

In addition, customers will receive instant confirmation of their booking. is supported by a multi-lingual 24 hour call centre staffed by travel experts equipped to provide advice and assistance throughout the booking process. also offers a comprehensive country-by-country travel guide complete with details on interesting things to do, a listing filled with must-visit places, a currency guide, and genuine guest reviews, amongst other useful travel information and tips. is part of TUI Travel PLC, a leading international leisure travel group headquartered in the UK and listed on the London Stock Exchange. TUI Travel PLC operates in over 180 countries, serving more than 30 million customers, and employs over 50,000 people.




*Based on survery of over 1,200 repondents in April 2011

All images in this article are used with permissionAll Trademarks mentioned in the article belong to their respective owners and the Brandnames are mentioned for identification purposes only.


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AsiaRooms Your Dream Holiday Campaign — 1 Comment

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