World’s First NFC Movie Ticketing Service By StarHub And Shaw Theatres

Hello All Movie Fans,

Starting this Saturday, 6th April 2013, if you are a StarHub subscriber, you can browse and purchase your movie tickets at Shaw Theatres while on the go, with the FREE StarHub SmartWallet app (download from Google Play store).

After you’ve made your purchase, and once you reach the respective Shaw movie theatre, you can collect your movie tickets at the dedicated NFC Ticket Collection Reader at all Shaw Theatres ticketing offices with a single tap using your NFC smartphones.

What is StarHub SmartWallet?

SmartWallet is a mobile value added service (VAS) from StarHub that works like a personal mobile wallet with total convenience and security. The user can store various payment cards (ie. DBS One. Tap MasterCard, NFC EZ-link purse, and NFC FEVO Prepaid MasterCard) on the SmartWallet and use it for transaction and payments with their NFC smartphones.

To use SmartWallet, StarHub customers with a NFC Smartphone (ie. Sony Sola, Sony Xperia S, Samsung GALAXY S3, S3 LTE and Note II LTE) will need to get the StarHub NFC SIM card and subscribe to the free SmartWallet VAS.

The user can also store, browse and redeem merchant coupons for discounts with SmartWallet, all in a single tap.

More information about StarHub SmartWallet from www.StarHub.com/SmartWallet

Fees And Ticket Book Charges Waived During Launch Promotion

As a limited-time launch promotion, the one-time fees for the StarHub NFC SIM card, activation of SmartWallet service and preloaded NFC payment cards (NFC EZ-link purse and NFC FEVO Pre-paid MasterCard) will be waived for both existing and new mobile post-paid customers.

Usual Pricing (inclusive of GST) for SmartWallet activation is as follows :

One time StarHub NFC SIM card charge
Existing Customer S$26.75
New Customer S$37.45
SmartWallet Activation Charge
S$10 (Fee waived until 30th June 2013)

For More Information, read up the pricing info from SmartWallet FAQ site

Shaw Theatres’ standard ticket booking fee of S$1 will be waived for all transactions done through SmartWallet between 6 April 2013 and 5 May 2013.

For more information on Shaw Theatres and Shaw Organisation, please visit shaw.sg. You can also connect with Shaw on Facebook, Twitter and YouTube.

StarHub will also start selling the Samsung GALAXY Express this Saturday, expanding its line-up of NFC Android smartphones to six models. For customers’ convenience, the SmartWallet app is preloaded in certified smartphones sold at StarHub Shops and authorised dealers.

The Samsung GALAXY Express is a 4.5 inch Super AMOLED Plus Screen offspring of the Samsung GALAXY family, featuring 4G LTE and a Dual Core 1.2 GHz processor.

Mentioned in the press release :

“When StarHub launched SmartWallet in August last year, we were the first mobile operator in Asia Pacific to successfully integrate contactless payment and location-based digital couponing services into a single mobile app. Customer response has been positive and we are encouraged by the continued growth in sign-up rate,”

said Ms Yeong Mun-Ling, Vice President of Business Strategy, StarHub

“In collaboration with Shaw Theatres, we are very pleased to unveil the world’s first NFC movie ticketing service that will allow our customers to conveniently book, pay for and tap to print movie tickets directly with SmartWallet. We are continually enhancing SmartWallet with more contactless payment and lifestyle options by working with like-minded partners who are committed to developing Singapore’s NFC mobile payment landscape.”

“We are constantly on the lookout for innovative solutions to bring quality experience to our patrons, and we are revamping Shaw Centre to align it with the positioning and target audience of Shaw Theatres Lido. On that note, we are excited to collaborate with StarHub to offer NFC services and increase payment options on our ticketing platform, bringing convenience to our technology savvy customers,”

said Mr Mark Shaw, Executive Vice President of Operations, Shaw Theatres

So, to all movie fans and friends, do check out this new (and World’s First) NFC Movie Ticketing Service from your StarHub SmartWallet tomorrow, and start booking your tickets from Shaw Theatres while on the move!

More Info On Near Field Communication (NFC)

What is NFC?

NFC (Near Field Communication) is a short range wireless and contactless communication technology that allows NFC enabled devices to collect or transfer data information by bringing them together at close proximity (no more than a few centimeters)

The communication is also possible between the NFC device and an unpowered NFC Chip or Tag, such as these TecTiles™ :

Samsung TecTiles

You can programme these Tags to change your phone settings or switch profiles (ie. “Silent Mode” during meetings, launch GPS, turn on Bluetooth for your Bluetooth earpiece in “Car Mode” when you enter your car), launch applications, make phone calls, send text messages or emails, and more

If you are using the same Samsung TecTiles™ that I’m using, you can download the FREE Samsung TecTile App from Google Play Store