Have You Been Good This Year?
Singapore’s internationally acclaimed Tiger Beer has set out to humour this festive season by asking Singaporeans to share, in the most fun and creative ways, how they have been “good this year”. With the aim of garnering thousands of tongue-in- cheek “Have You Been Good This Year?” submissions, Tiger Beer will reward fans with the best entries with invites to the brand’s biggest festive celebration yet on Saturday, 22 December at the Pit Building.
To participate in the campaign and stand a chance to score a pair of invites to this exclusive event, consumers can simply log on to haveyoubeengood.sg to share how they have been good this year. Entries could be about how one has been good by “not taking an MC just to have a sleep in” or “saying yes when she wanted to watch Twilight”.
“Tiger Beer is embracing this festive season by encouraging Singaporeans not to take themselves too seriously and to engage them in a fun and personal way. We want to hear from consumers about how they have been good this year and in the spirit of giving, participants with the best entries will get to revel in the most exciting year-end celebration with their friends, brought to them by Tiger Beer”, said Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore
Tiger Beer’s Biggest Festive Celebration Yet at the Pit Building
To be held at the Pit Building from 8pm to 1am, the Tiger Beer Festive Party is set to take year- end celebrations to the next level with a kaleidoscopic range of light effects projected to the pumping sounds of headlining DJ’s and performers that will work the crowds till the early hours of the morning.
The Tiger Christmas Phone Booth
To bring the campaign down to the streets of Singapore, Tiger Beer will launch an innovative Tiger Christmas Phone Booth installation which will pop up at prominent locations across the island in the coming weeks. Members of the public 18 years and older will have the chance to enter the specially-created booth and make a call to Tiger Beer’s “Santarina” to share how they have been good this year and why they deserve a huge Christmas present.
All calls made in the Tiger Christmas Phone Booth will be recorded on video and the person with the most creative entry per location as selected by the “Santarina” will receive a year’s supply of Tiger Beer!
The Tiger Christmas Phone Booth will be activated at the following places :
- Clarke Quay – 27th November to 1st December 2012
- Raffles Place – 3rd to 5th December 2012 (as part of road shows hosted by media personalities Bobby Tonelli and Rosalyn Lee)
- St. James Power Station – 7th to 12th December 2012 (excluding 9th to 11th December 2012)
Tiger Beer’s festive campaign is supported by advertising in the out-of-home, television, print and online platforms as well as on Facebook.
Tiger Beer, brewed by Asia Pacific Breweries Singapore (APBS), is one of Singapore’s most recognised icons globally. As a leading home-grown brew, Tiger Beer is currently brewed in 11 countries and is available in some 60 countries in Europe, the US, Latin America, Australia and the Middle East.
Tiger Beer has been winning global acclaim through the years. In its 80-year history, the brew has picked up over 40 international accolades and awards. The most notable include the Gold Medal at the Brewing Industry International Awards, UK, 1998 and more recently, the Gold Medal in the International Style Lager category at the 2010 World Beer Cup, often referred to as ‘The Olympics of Beer Competitions’ by the industry. This is the second recognition Tiger has received at the same competition, where it last won the Gold Medal in the European-style Pilsner category in 2004.
Through its close involvement in sports, dynamic brand campaigns and innovative sponsorships, Tiger has positioned itself as a leading contemporary beer brand across the world. Tiger Beer has become a recognisable and sought-after premium beer and was named UK Cool Brand Leader in 2004, 2005 and 2006.
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