Tiger Beer Multimedia LCD Chillers
A first of its kind Multimedia LCD Chiller was launched by Singapore’s internationally acclaimed Tiger Beer, for its packaged beer in 7-Eleven stores – aimed at engaging consumers and enhances their overall purchasing experience.
The chiller is built with a 47-inch transparent LCD embedded in its sleek glass door and will serve as a digital media platform for the brand to broadcast on-going advertisements and in- store promotions directly to patrons of 7-Eleven. With a Full High-Definition (FHD) display, it allows Tiger Beer to engage consumers in its latest brand campaigns.
Created by award-winning company iDisplay Systems, the first chiller has been introduced in the 7-Eleven outlet at Marina Bay Sands – at No. 2, Bayfront Avenue #01-74/76 The Shoppes at Marina Bay Sands S(018972) – before a nationwide rollout to 19 other selected 7-Eleven outlets.
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