AsiaRooms.com Takes to Singapore’s Streets with “Your Dream Holiday” Campaign
AsiaRooms.com, the leading online travel accomodation site in Asia, offering rooms in over 60,000 properties worldwide, has launched its new “Your Dream Holiday” campaign designed to empower AsiaRooms.com’s consumers in their quest for the right room for their Dream Holiday.
The campaign which runs from July to September 2012 has been launched on an extensive range of both free-to-air TV channels and pan-regional cable TV channels, as well as at selected cinemas.
The campaign is also featured on public buses and trains, and an island network of 140 bus shelters around the country. The digitally savvy will also experience the campaign online on AsiaRooms.com’s digital properties such as its official Facebook page and YouTube Branding Channel.
AsiaRooms.com’s “Your Dream Holiday” campaign includes a rewarding response element which allows consumers to win up to $8,888 of hotel stays. All you need to do is visit www.asiarooms.com/win, and sign up for AsiaRooms.com’s newsletter to be eligible for the contest.
The campaign was developed to set consumers thinking about their next dream holiday destination, while offering its variety of travel accommodation options at exceptional value, essential to making travel dreams a reality. AsiaRooms.com’s simpler booking platform includes unique value propositions such as a ‘book now, pay later’ policy and no cancellation fees that give travellers the flexibility to change their travel plans. Both instant booking confirmation and genuine guest reviews available on the website ensure peace of mind.
“Your Dream Holiday” complements AsiaRooms.com’s ongoing initiatives, including the region’s first ever YouTube reality travel series entitled The Right Room – Social Travel Star, which was founded on providing genuine and entertaining room reviews for travellers, and keeping them updated with the latest travel promotions and tips through AsiaRooms.com’s Facebook page (www.facebook.com/AsiaRooms) and Youtube brand channel (www.youtube.com/AsiaRooms).
*Based on AsiaRooms.com survery of over 1,200 repondents in April 2011
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